Better Brew beer kits are made from the best liquid malt extract from several different manufacturers around the world. We have simply picked the best extract for each kit.
We have not settled for the usual "one for all" yeast strain either. We use genuine professional brewers yeast strains. So the wheat beer kit uses a genuine wheat strain, the different ales and bitters in the range contains different strains according to style and the lagers contain a particularly neutral strain.
There are no colourings at all in the Better Brew kits, neither caramel (which if used has to show on the ingredients list) nor malt colourings (which don't need to be declared). All colour in the Better Brew range is derived from the malt itself. It won't get any more natural than this.